Reclaiming My Name: The Evolution of an Artist's Identity
Since 2013, you've known me as Erika Rachel—not Erika Rachel Bianconi—and that decision was intentional.
When my art career began in my small hometown, I understood the importance of recognition. However, my last name had been known there since my teenage years, associated with memories and people I preferred to distance from my professional identity.
I remembered then why my parents named me Erika Rachel Bianconi: they envisioned a future where I might choose to drop my last name, perhaps for a stage name, reflecting a latent or nurtured affinity for the arts. Embracing this foresight, I adopted Erika Rachel, not as an actress, but as an artist, creating a public persona aligned with their wishes.
Yet, over time, "Erika Rachel" felt incomplete—somewhat youthful, lacking the gravitas I yearned for in my professional identity. I grappled with the balance between personal privacy and the necessity of branding. Was my name truly significant, and could I afford to rebuild my online presence under a different moniker?
Ultimately, I reintegrated my last name, spurred by encouragement and a newfound confidence in my artistic vision and direction. This marked a transition to a more mature, self-assured identity, distinguishing my casual endeavors from my serious artistic pursuits.
Therefore, I reserve Erika Rachel for lighter projects, while Erika Rachel Bianconi represents my authentic, adult artistry.
And now, you understand the journey behind my name.